Diversifying Your Market Across Borders

If you sell your creative work or provide creative-adjacent services online, you’ve already made decisions about your market—ranging from the language and images you use for your website to the currency you accept payment in.

As a Canadian, Pat’s begun to realize that the country many of her clients and students are based in (the USA) has become politically and economically unstable. This instability has affected every aspect of the book trade, including the ability of individual authors to keep writing when they have to work more to due to the increased cost of living, the burden of creating new work in a regime that’s hostile to the arts, the increasingly risk-averse climate in traditional publishing, and the effect of rising fuel prices on book distribution.

She hoped this was a phase that might end with the current president’s term. But realistically, it could last for a decade or more as the country to the south rebuilds and regroups. And that’s only if the systemic changes happening now are reversed.

There’s not much we can do about economic instability in another country, but we can diversify our offerings into more stable markets. In this segment, we discuss why and how to do this.

Questions for Listeners:

* Do you have a particular geographic market for most of your work?

* If yes, where is it?

* If you were to diversify, what would you do first?

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