Gifted Underachievers

← Gifted Underachievers3 sep · 1 u 06 min

The Fabulous Amber Petty!

The Fabulous Amber Petty!3 sep1 u 06 min

In this special episode of Gifted Underachievers, we are absolutely delighted to welcome Gifted Achiever Amber Petty to the GU Clubhouse. Amber is a writer/Weird Marketing Maven living in Los Angeles. She’s helped hundreds of students get bylines in places like Huffington Post, Business Insider, the Guardian, New York Times, and more. Plus, she’s grown a 6-figure business and 11,000-person newsletter by helping misfits make more money.

In her current programs Marketing for Misfits (eminently affordable!) and the Creative Control Club (free!), Amber is helping hundreds of creatives figure out how to grow their audience and market their work. We’re especially delighted by the Compliments Challenge, a truly painless (in fact, rewarding) way to expand your network and create opportunities.

Join us as we discover:

* How creative people can overcomplicate marketing by coming from a place of “I’m not good at this, and I hate it.”

* Why we “bland ourselves out” in our marketing and on social media, and how to stop

* What marketing really is at its core, and why creatives have all the skills we need to do it well

* The importance of allowing our identities and ourselves to evolve

* How to raise our own excitement about marketing, and why that matters

* The value of lighting up your creative brain first, THEN turning on your marketing brain

* How when we get even OK at marketing, we can build a solid audience that will appreciate ALL our creative work

* How having more control over our own marketing (rather than waiting for opportunities to be showcased by someone else) can result in life-changing income

Questions for Listeners: