Margin Bidding Isn't POAS & Why Google Ads Needs Real Profit Data

Send us Fan Mail Grouping your campaigns by product margin feels like smart strategy, but it's not the same as actually bidding for profit, and the difference is costing you. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down a real audit finding that exposes why static margin-based campaign structures can't account for the factors that determine whether an order is truly profitable. Shipping costs by location, bulk purchase quantities, return rates, and ...