How Agencies Can Turn Legal Into a Profit Center with Sharon Toerek

Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations.

Key Takeaways:

- AI legal implications and recent changes

- Building strong legal foundations for agencies

- Intellectual property protection and monetization

Episode Timeline:

1:45 How Sharon chose her focus on IP law

3:40 Interesting clients and creative work in IP law

5:00 Agency legal blind spots and risk areas

6:45 Legal implications of AI in marketing

8:10 Recent legal changes in AI and copyright law

9:20 The parallel between AI regulation and data privacy law