Making Branded Podcasts That People Want to Listen to with Jen Moss

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting.

Key Takeaways:

- How brands can expand how they think about podcasts

- Matching brand identity to podcast content

- The incredible value of a branded podcast

Episode Timeline:

2:45 Brands should be more authentic

3:25 Why are podcasts valuable for brand-building

4:55 What is the Cirque Du Soleil podcast about?

8:45 Matching a brand's identity and spirit to a conversation

10:00Why are most branded podcasts boring?

12:00What brands really need to ask themselves when starting a podcast