The Art of Making a Story 'Pitchable' with Dorie Klissas

Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare.

Key Takeaways:

- Crafting pitchable stories

- Crisis communication strategies in healthcare

- Turning press officers into reporters

Episode Timeline:

2:30How hard was the schedule at "The Today Show"?

3:18Dorie's proudest moments working on "The Today Show"

5:00Stem cell controversy

6:00How does a background in journalism help in PR?

7:00How to create a "pitchable" story?

9:25The story of the oyster-catching bird