How People-First Leadership Drives Firm Growth With Bert Parnall

Welcome to episode 345 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Founder of Parnall Law. Bert shares how he helped grow Parnall Law from a small personal injury practice into a firm with 19 attorneys and more than 110 team members.

The conversation focuses on the practices behind sustained growth, including building a strong culture, hiring selectively, developing leaders, strengthening intake, and creating disciplined planning rhythms. Bert also explains why a client-first mission, clear core values, and a commitment to team development have helped the firm generate more referrals and scale without losing focus on the people it serves.

What you'll learn in this episode:

1. How Culture Supports Law Firm Growth

- Why core values should shape how team members communicate and serve clients

- How a strong culture can improve retention, collaboration, and long-term performance

2. How to Hire and Develop Better Leaders

- Why selective hiring is more important than simply filling open roles quickly

- How owners can grow by empowering leaders instead of staying involved in every decision

3. Why Intake Is a Core Growth Engine

- Why marketing dollars are wasted when a firm is not equipped to convert incoming leads

- How a stronger intake team helps firms capture more of the opportunities their marketing creates