Building Intentional Brands: Amanda Van Den Elzen and Lee Riser

In this special SEMA edition of the Get Shit Done podcast, Jeni sits down with two powerhouse women who are transforming how brands show up in the automotive and motorsports world. You’ll hear from Lee Riser, VP of Marketing at RealTruck, who’s led a major rebrand and built a lifestyle-first approach that inspires people to get outdoors, upgrade their rigs, and actually use their trucks. Joining her is Amanda Van Den Elzen, founder of Racer On Demand, who helps grassroots racers build intenti...