How Hill Country Movement Sells High-Ticket Coaching Without Posting Prices | Episode 140.

<p>A small-town strength gym outside Austin went from being stuck in the high 20s/low 30s to consistently $40–50k months without ever listing prices on their site. </p><p><br></p><p><strong>Episode Summary</strong></p><p>Hill Country Movement spent years hovering around $28–30k a month, even with solid coaching and a loyal community. They weren’t broken—just capped. This conversation walks through the real changes that finally moved them past that ceiling: tightening their no-sweat intro, packaging a real 12-week kickstart, and getting serious about high-ticket personal training and hybrid offers.</p><p><br></p><p>You’ll hear how they use “no prices on the website” to avoid price shoppers, why in-person consults matter so much, and what shifted once Lasso took over their marketing and follow-up. If you’re in a smaller market, charge more than your competition, or feel tapped out as the main coach and seller, this is a clear, real-world look at what it actually took to hit $50k months and hire full-time career coaches.</p><p><br></p><p><br></p><p><strong>Key Takeaways</strong></p><p>You’ll learn:</p><ul><li>How pulling pricing off the website cut down on price shoppers and made consults easier to close.</li><li>Why a structured 30–45 minute no-sweat intro that digs into the client’s real “why” makes premium packages feel like the obvious next step.</li><li>How Hill Country Movement packages high-ticket hybrid options (1:1 plus small group) and a 12-week kickstart to raise average client value.</li><li>How they position being the most expensive option in a small market by leaning on coaching quality, degrees, and a truly coached environment.</li><li>What changed once they stopped trying to be their own ad agency and let Lasso handle campaigns, workflows, and lead flow.</li><li>How reworking their offers and sales process took them from years at $28–30k to consistently hitting the 40s and then $50k months.</li><li>Why they only hire full-time, career coaches instead of “free membership” part-timers, and how that supports service and retention.</li><li>How getting the owners off the floor opened time for systems, SOPs, and family, without sliding backwards in revenue.</li><li>How they handle “just tell me the price” texts, when they give a range, and when they know someone isn’t a fit.</li></ul><p><br></p><p><br></p><p><strong>Episode Chapters</strong></p><p>01:02 Who Hill Country Movement serves<br>02:31 PT, small groups, and hybrid offers<br>10:34 Selling high-ticket packages in a small town<br>12:08 No-sweat intros and uncovering the real “why”</p><p>13:23 A la carte plans and “just tell me the price”<br>16:34 Starting with Lasso &amp; baseline revenue<br>18:12 Hitting $50k months and ROI on Lasso<br>19:31 Breaking the long-time $28–30k plateau<br>25:05 Hiring full-time career coaches<br>26:16 Systems, automation, and smoother scaling<br>30:33 Million-dollar goal and future facility plans</p><p><br></p><p><br></p><p><strong>About the Guest</strong></p><p>Bane and Gina are the co-owners of <strong>Hill Country Movement</strong>, a boutique strength and conditioning gym in the suburbs of Austin, Texas. They focus on personal training, capped small-group training, and habit-based nutrition coaching for “everyday athletes”—busy, middle-aged adults who want to stay strong and capable for real life. With a team of degreed, full-time coaches and a coaching-first environment, they built a premium, service-heavy model that supports higher pricing and deeper results. After years stuck around $28–30k a month, they reworked their offers, sales conversations, and marketing with Lasso’s help and are now consistently in the $40–50k range while spending less time on the floor and more time on family and growth.</p><p><br></p><p><br></p><p><strong>About the Podcast</strong></p><p>Gym Marketing Made Simple cuts through the noise around gym growth. Each episode focuses on practical marketing, sales, and leadership systems designed for boutique fi