Erik Zeyher's $20K/mo semi-private playbook

<p>🌎 <a href="https://www.instagram.com/growwitherik/" target="_blank" rel="noopener noreferer">Erik Zeyher </a>, owner of <a href="https://www.instagram.com/warlockathletics/" target="_blank" rel="noopener noreferer">Warlock CrossFit</a> in Poughkeepsie, NY, joins Mateo to break down how his semi-private program grew into a $20-25K/month revenue stream and the story behind Help First Fitness, the personal training studio he built inside a local tennis club&#39;s old squash court.</p><p>P.S. If you like the show, then you&#39;ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. <a href="https://usekilo.com/gym-world/" target="_blank" rel="noopener noreferer">Subscribe here</a> so you don&#39;t miss out.</p><p>📱 Socials:</p><p>Erik Zeyher (Instagram): <a href="https://www.instagram.com/growwitherik/">https://www.instagram.com/growwitherik/</a></p><p>Warlock CrossFit (Instagram): <a href="https://www.instagram.com/warlockathletics/">https://www.instagram.com/warlockathletics/</a></p><p>Help First Fitness (Instagram): <a href="https://www.instagram.com/helpfirstfitness/">https://www.instagram.com/helpfirstfitness/</a></p><p>🎙️ Listen On:</p><p>Apple - <a href="https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465">https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465</a></p><p>Spotify - <a href="https://creators.spotify.com/pod/profile/gymworld">https://creators.spotify.com/pod/profile/gymworld</a></p><p>📺 Watch On:</p><p><a href="https://www.youtube.com/@GymWorldWorldwide">https://www.youtube.com/@GymWorldWorldwide</a></p><p>🔥 Show Notes</p><ul><li>0:00 — Intro &amp; meet Erik Zeyher of Warlock CrossFit</li><li>2:20 — Warlock&#39;s backstory and the secret to lasting 10+ years as an affiliate</li><li>4:11 — How the semi-private program got started</li><li>4:59 — Inside the 6,000 sq ft space: class vs. semi-private layout</li><li>5:59 —<a href="https://usekilo.com/" target="_blank" rel="noopener noreferer"> Run a successful gym with Kilo</a> </li><li>6:31 — Launching semis internally: the &quot;red rope method&quot; and goal reviews</li><li>8:05 — Day one results and scaling to $20-25K/month</li><li>9:44 — Coach pay under the semi-private model</li><li>11:25 — Retention: injury referrals vs. class-to-semi upgrades</li><li>13:21 — Building Help First Fitness inside a tennis club&#39;s old squash court</li><li>14:52 — Funding the build-out with a 0% interest credit card</li><li>16:04 — Lessons from nightlife: why gym is a hospitality business</li><li>17:38 — The most common problem gym owners bring to sales calls</li><li>20:44 — Erik&#39;s own $23K/month wake-up call before finding Two-Brain</li><li>21:12 — Where to find Erik</li></ul>