Andrew Sugerman on Hyrox, Branding, and Why AI Won't Replace Your Coaches

<p>🌎 <a href="https://shop.centr.com/?tw_source=google&tw_adid=820154176249&tw_campaign=24115284434&tw_kwdid=kwd-276245990&gad_source=1&gad_campaignid=24115284434&gbraid=0AAAABAwl-W-6NptOq7RtrxidrHtRj9AFT&gclid=Cj0KCQjw7eXTBhDBARIsAKF-w450Eyhq4n07nI-8UpJzSD6k5JrY6qqErp_Lm4moNMIG9dARjXIsttAaAnCPEALw_wcB" target="_blank" rel="ugc noopener noreferrer">Centr</a> CEO <a href="https://andrew-sugerman.podcastmediakit.live/" target="_blank" rel="ugc noopener noreferrer">Andrew Sugerman</a> joins Mateo Lopez to talk about his jump from running Marvel comics and Disney&#39;s social channels to building the equipment behind Hyrox, why 92% of Hyrox finishers are already gym members, and what it actually takes to build a brand gym owners can be proud of.</p><p>P.S. If you like the show, then you&#39;ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (<a href="https://usekilo.com/gym-world/" target="_blank" rel="ugc noopener noreferrer">https://usekilo.com/gym-world/</a>) so you don&#39;t miss out.</p><p><a href="https://shop.centr.com/pages/commercial?utm_source=Podcast&utm_medium=thegymworldworldwide&utm_campaign=Podcast" target="_blank" rel="ugc noopener noreferrer">For gym owners and operators interested in Centr x HYROX commercial opportunities</a></p><p><a href="https://centr.com/p/hyrox/all-programs?utm_source=Podcast&utm_medium=thegymworldworldwide&utm_campaign=Podcast" target="_blank" rel="ugc noopener noreferrer">Try the Centr App (includes the only HYROX-certified digital training programs)</a></p><p>📱 Socials:<br>Centr (Website): <a href="https://shop.centr.com/" target="_blank" rel="ugc noopener noreferrer">https://shop.centr.com/</a><br>Centr (Instagram): <a href="https://www.instagram.com/centrfit/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/centrfit/</a></p><p>🎙️ Listen On:<br>Apple - <a href="https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465" target="_blank" rel="ugc noopener noreferrer">https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465</a><br>Spotify - <a href="https://creators.spotify.com/pod/profile/gymworld" target="_blank" rel="ugc noopener noreferrer">https://creators.spotify.com/pod/profile/gymworld</a></p><p>📺 Watch On:<br><a href="https://www.youtube.com/@GymWorldWorldwide" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@GymWorldWorldwide</a></p><p>🔥Show Notes</p><ul><li>0:37 — Mateo introduces Andrew Sugerman, CEO of Center</li><li>1:39 — Andrew&#39;s 12 years at Disney, running Marvel comics and digital/social</li><li>2:43 — Why he left Disney for health and fitness</li><li>7:11— Run a successful gym with Kilo (visit <a href="https://usekilo.com/" target="_blank" rel="ugc noopener noreferrer">https://usekilo.com/</a>gw)</li><li>9:16 — The identity and community hook that keeps Hyrox athletes coming back</li><li>13:37 — Center&#39;s equipment now inside 4,000+ gyms</li><li>15:04 — How the Hyrox partnership started at a 2023 race in Anaheim</li><li>18:43 — How gym owners can bring Hyrox in, even non-competitors</li><li>24:00 — The growth numbers: 2.5M athletes and US cities doubling in 2026</li><li>26:26 — What actually makes a brand partnership work</li><li>29:37 — Brand advice for gym owners without a Disney budget</li><li>33:19 — Where AI fits into coaching, and where it doesn&#39;t</li></ul>