How Cassie Day Kept Gym Rent at 20% of Revenue in a Brand New Space

<p>Kilo co-founder Mateo Lopez and CEO Kaleda Connell are joined by <a href="https://alldayfit.com/about/cassie-day/" rel="ugc noopener noreferrer" target="_blank">All Day Fit's Cassie Day,</a> as they take listeners on a construction tour of Cassie's brand-new standalone gym space in Toronto — covering the lease negotiation that almost didn't happen, the front-desk debate every gym owner has, why she's building a member lounge instead of maximizing square footage, and how the All Day Fit brand is evolving as she moves out of a shared space for the first time in a decade.</p><p>P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (<a href="https://usekilo.com/gym-world/" rel="ugc noopener noreferrer" target="_blank">https://usekilo.com/gym-world/</a>) so you don't miss out.</p><p>📱 <strong>Socials:</strong></p><p>Cassie Day (Website): <a href="https://alldayfit.com/about/cassie-day/" rel="ugc noopener noreferrer" target="_blank">https://alldayfit.com/about/cassie-day/</a></p><p>Cassie Day (Instagram): <a href="https://www.instagram.com/cassiedayyy/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/cassiedayyy/</a></p><p>All Day Fit (Instagram): <a href="https://www.instagram.com/alldayfit.co/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/alldayfit.co/</a></p><p><br /></p><p>📺 <strong>Watch On:</strong></p><p><a href="https://www.youtube.com/@GymWorldWorldwide" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/@GymWorldWorldwide</a></p><p>🔥 <strong>Show Notes</strong></p><ul><li>0:00 — Welcome to the All Day Fit construction tour</li><li>1:39 — Negotiating the shared back space with the landlord</li><li>3:00 — The great front-desk debate: staffed vs. unstaffed</li><li>6:14 — Why the community lounge is worth the square footage</li><li>10:53 — Walking the main training floor and equipment setup</li><li>14:00 — What Cassie would do differently: lawyers, realtors, and lease red flags</li><li>15:56 — Why she left a shared space after a decade</li><li>17:39 — Space-hunting for two years and keeping rent at 20% of revenue</li><li>18:56 — Building sustainable coach careers with the "Strong Academy" model</li><li>20:04 — New hires and org structure</li><li>24:52 — Paternity leave in Canada and folding a partner into the business</li><li>26:32 — Rebranding from anti-diet-culture messaging toward "capability"</li><li>29:11 — The content strategy experiment: cutting all content for two years</li><li>30:29 — A Romania trip sparks the idea for parent-and-child classes</li><li>33:13 — Final thoughts and where to find Cassie and Kilo</li></ul>