Writing for Humans and Machines: Belinda DiGiambattista on Growing Good2bSocial

Scott Ward interviews Belinda DiGiambattista, CEO of Good2bSocial and founder of Choose Your Metric. Belinda shares her entrepreneurial journey from Fortune 500 financial services to building Butter Beans, a school lunch company she grew from zero to 5,000 lunches a day before selling in 2017, and how those lessons shaped her consulting work and eventual acquisition of Good2bSocial, a digital marketing agency serving the legal industry. The conversation explores Belinda's philosophy that ever...