The SEO Rules Have Totally Changed…But In What Way Exactly? Lars Lofgren Reveals All.

In this episode of HabitStack Podcast, host Scott Ward sits down with Lars Lofgren, a growth marketing veteran who has spent 15 years scaling SaaS companies including Dropbox, Evernote, Typeform, and Perplexity and who built an affiliate SEO business that generated $20 million in revenue before the industry shifted beneath his feet. Lars explains why flooding your site with AI-generated content is a career-ending mistake, describing the "Mount AI" phenomenon where domains spike in rankings an...