How to Transition From Founder-Led Sales Without Losing Momentum

In this episode of the HabitStack Podcast, host Scott Ward sits down with Erin Martin, fractional go-to-market and revenue operations leader, to dig into what it actually takes to scale a founder led sales engine. Erin explains why documentation, not a CRM, is the first thing to build when bringing in a sales hire, and why a CRM implemented too early tends to expose and amplify process problems rather than solve them. She walks through how to diagnose whether a sales breakdown is a people, pr...