Are Hair Products Solving Problems for Black Hair or Selling Them?

Send us Fan Mail The hair aisle has a script, and it’s been playing in our heads for years: control, tame, smooth, fight frizz, define curls. When I hear those words, I don’t just think about Black hair products, I think about beliefs and the quiet way beauty marketing trains us to see textured hair as a problem that needs a solution. So I’m asking a bigger question than “who made the rules” about beauty standards. Are Black hair products solving problems or selling them, and what did it cost...