SEO, Google Ads, and AI in Home Care — Jeremy Fuller

Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies.

In this episode, you'll discover:

1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal.

2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and how to fix it).

3. Automation Pitfalls: The dangers of over-automating caregiver recruitment and how to strike the right balance.

4. SEO Myths Debunked: Why tracking rankings isn't SEO—and what moves the needle.

5. AI's Double-Edged Sword: How AI changes search behavior and the risks of unvetted AI-generated content.

Lesson Takeaways:

1. Stop Choking Ad Spend: A $500/month Google Ads budget is often too small to be effective—either go bigger or pause entirely.

2. Humanize Automation: Use tech to streamline processes (like caregiver nurturing), but keep critical touchpoints personal.

3. Reviews Matter: Agencies with 100+ Google reviews dominate local search—aim higher than the industry average of 40.

4. AI Proof Your Content: Always review AI-generated material for compliance risks (e.g., "fall prevention" vs. "fall assistance").