From $180M Exit to 35 Million Views a Month … The Content Machine Behind it All with Frank Greeff

He exited for $180 million … and then decided to start a podcast.

A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix.

But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat.

The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow.

We talk about

🎙️ How to grow your podcast (or social media account) quickly in 2026

🎙️ Building a content team and getting them aligned to your vision and goals

🎙️ The one thing you should never use AI for

🎙️ How to stand out when doing cold outreach (from a man who’s inbox is overflowing)

🎙️ How to use AI to build your own content strategy that actually works

You’ll hear

00:00 - The one thing every AI still can't fake