Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad

<p>A single demographic statistic about car leasing. That&#39;s all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, <a href="https://experts.okstate.edu/yuechen.wu" target="_blank">Yuechen Wu</a>  joins JMR Co-Editor <a href="https://directory.smeal.psu.edu/kpw2" target="_blank">Karen Winterich</a> to reveal the story behind &quot;<a href="https://journals.sagepub.com/doi/10.1177/00222437251358160" target="_blank">Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals</a>.&quot; From that initial nugget of curiosity to navigating the challenges of the review process, Yuechen and co-authors <a href="https://www.stern.nyu.edu/faculty/bio/jared-watson" target="_blank">Jared Watson</a> and <a href="https://www.rhsmith.umd.edu/directory/ali-faraji-rad" target="_blank">Ali Faraji-Rad</a> share how persistence—and friendship—can transform a curious observation into groundbreaking consumer research.</p>