Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl

<p>A PhD student&#39;s curiosity about open innovation. That&#39;s all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—and why consumers reward them for it. JMR Co-Editor Karen Winterich speaks with Martin Schreier (WU Vienna) and Darren Dahl (UBC) about their paper, &quot;The Open Design Effect”, co-authored with Lukas Maier (WU Vienna). </p><p>The study revealed that when firms openly share internal knowledge with the outside world—what they call &quot;inside-out&quot; innovation—consumers perceive societal benefits and show greater willingness to pay. In the episode, you&#39;ll hear how a research stay in Vancouver brought the team together, why a Tesla example became a &quot;lightning rod&quot; through multiple review rounds, and the hard-won lessons about construct precision in today&#39;s publication landscape.</p>