The #1 Mistake Founders Make in Marketing (And How to Fix It)

<p>In today’s crowded digital world, attention is everywhere — but <strong>connection is rare</strong>.</p><p>In this episode of <em>How to Make it in Toronto</em>, we sit down with <strong>John Elbing</strong>, Chief Storybuilder Officer and creator of the Storybuilding methodology, to break down how founders and entrepreneurs can build brands that actually connect, convert, and grow.</p><p>With experience coaching over 150 startups and companies, John shares why most businesses get storytelling wrong — and how shifting your focus from <em>your story</em> to <em>your customer’s story</em> can completely transform your marketing.</p><p>We dive into:</p><ul><li>The <strong>3-step framework</strong> every customer goes through before buying</li><li>Why <strong>niching down</strong> is the fastest way to grow</li><li>The difference between <strong>attention vs. real engagement</strong></li><li>Common storytelling mistakes founders make</li><li>How to create messaging that drives <strong>emotion, trust, and action</strong></li></ul><p>If you’re an entrepreneur, content creator, or business professional looking to stand out in a competitive market, this episode will give you practical tools to refine your message and grow your brand.</p><p>🎯 Whether you&#39;re building a startup, scaling a business, or growing a personal brand — this conversation will change how you think about marketing.</p><p><br></p><p>Connect with John:<br>Website: <a href="http://standpoint.ch/" target="_blank">standpoint.ch</a><br>Linkedin: <a href="http://linkedin.com/in/elbing" target="_blank">linkedin.com/in/elbing</a><br></p>