Ryanair: How The Bad Guy Won

A cheap flight… that ends up feeling expensive.

This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it.

Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet.

0:00 Intro

5:05 Two Truths & A Lie

7:10 The Industry That Counts Olives

11:00 Enter The Accountant

16:10 The Southwest Effect

21:55 O'Leary Takes The Controls

28:02 Since When Is A Wheelchair A Frill?

35:52 The Charge Sheet - And Why It Works

41:05 The Point