
← I Hate Simkin15 jul · 1 u 00 min
How Nickelback Got Signed: A&R Legend Ron Burman on the Early Days of Nickelback & 604 Records
Jonathan welcomes a true industry titan and longtime friend: Ron Burman, the legendary former A&R executive at Roadrunner Records who famously signed Nickelback.
Jonathan and Ron jump into a time capsule to reconstruct the late-'90s grind that launched a multi-platinum powerhouse. They reveal how Chad Kroeger used to prank-call radio stations pretending to be an indie promoter, the exact moment Ron got goosebumps watching the band play "Leader of Men" in a damp Vancouver venue, and the uphill battle of pitching a mainstream rock band to a hardcore metal label.
Plus stories like watching a sold-out Hammerstein Ballroom show side-stage with Jay-Z and Lyor Cohen.
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