How Gamma pulled off their AI pivot | Jon Noronha (Co-founder and CPO of Gamma)

In this episode of In Depth, Brett sits down with Jon Noronha, co-founder and CPO of Gamma, the AI-native presentation platform used by more than 100 million people. In this conversation, he walks through Gamma’s distinct eras of product-market fit: from a pre-AI struggle with a year of runway left, to an overnight AI-fueled explosion, to today’s unplanned scramble into enterprise sales. Jon also unpacks his hard-won lessons on horizontal versus vertical bets, monetizing AI products, and why nailing onboarding turned out to be the whole game.

In today's episode, we discuss:

Why Gamma's all-in AI launch in March 2023 saved their startup

How fixing a simple onboarding problem accidentally uncovered Gamma’s entire product-market fit

Why Jon bet Gamma on a horizontal product against the advice of nearly every investor

How Gamma's daily signups climbed from hundreds to over 100,000 with zero paid marketing

What building three pricing tiers taught Jon about monetizing AI

References

Canva: https://www.canva.com/

Corgi: https://www.corgi.insure/

Facebook: https://www.facebook.com/

Gamma: https://gamma.app/