Reinventing Yourself Every Five Minutes with Stephen Deeble

<p>This week on the podcast, we sit down with Stephen Deeble, founder of Adelaide production house Visualism, who stumbled into a TV newsroom job at seventeen (his school&#39;s ultimatum, not his idea) and has spent twenty-five-plus years since chasing the same feeling: kid in a toy shop, not a job. </p><p>Steve gets honest about the moment he realised a nine-to-five, even a fun one with agency perks, wasn&#39;t for him, and the deliberate call to build Visualism as something bigger than his own name from day one. </p><p>He talks through the “duck on water” stress of running a creative business, why he sees AI as a breath of fresh air rather than a threat, and how noticing years of wasted footage sitting on hard drives sparked his newest venture, Visy. </p><p>The takeaway: imposter syndrome never fully disappears - you just get better at swimming through it.</p><p><br></p><p><strong>References mentioned:</strong></p><p>●  Hotel Mumbai — the feature film Steve cut his teeth on early in his production career.</p><p>●  Frame.io — the existing cloud asset-management tool Steve name-checked as the starting point for building Visy.</p><p>●  Visualism — Steve&#39;s Adelaide-based production company, nine years running.</p><p>●  Visy — Steve&#39;s newest venture, a white-labelled, AI-powered visual asset portal for high-content organisations.</p><p><br></p><p><strong>Connect with Stephen Deeble:</strong></p><p>●  Visualism — for production, direction and editing work.</p><p>https://www.visualizm.com.au/</p><p>●  Visy — for the AI-powered media portal, now live in market.</p><p>https://vizy.com.au/#plans</p><p><br></p><p><strong>Connect with IGC:</strong></p><p>https://linktr.ee/youreingoodcompany/</p><p><br></p><p><br></p>