September 2026 Creator Economy News Recap: A Deep Dive Into Unilever's 300,000 Creators Bet

In this September episode, hosts Ceci Carloni and Nii Ahene break down three stories that together paint a clear picture of where creator marketing stands heading into Q4—who's winning, who's scaling, and why measurement is still the industry's biggest unsolved problem: 🛒 TikTok Shop Has Arrived—But Most Brands Aren't Ready: American consumers spent $11.8 billion on TikTok Shop in the first half of the year, double the same period last year. But the top 1% of sellers still take 60% of everyt...