Matthew Lacey (Waypoint Partners): What the Whalar Deal Signals for the Creator Economy

Waypoint Partners is a specialist M&A advisory firm supporting high-growth businesses at the intersection of creativity, technology, and intellectual capital. With over $2 billion in completed deal value across 40 transactions, the firm advises founders, buyers, and investors navigating critical strategic moments across creator economy, marketing, entertainment, and talent businesses—including advising on the Sister Group acquisition of After Party Studios. Ceci chats with Matthew Lacey, ...