37: Building Creative Safety Through Insights with Jon Crowley (FUSE Create)

<p>This week on Insightful Inspiration, host Isabelle Landreville is joined by Jon Crowley, Head of Strategy at FUSE Create. </p><p>Jon’s career in strategy spans accounts as large as Rogers and Home Depot. He also helped shape consumer perception of McDonald’s with his work on McCafé. As an agency lead, he uses insights to anchor pitches and supercharge his creative teams. </p><p>He’s also a bold thinker and a dynamic speaker who deftly manages and advocates for several stakeholders at once from project to project, even as the ad business continues to evolve. </p><p>On today&#39;s episode, Isabelle and Jon discuss: </p><ul><li><p>How the role of insights has changed within the agency ecosystem </p></li></ul><ul><li><p>How insights can create trust and safety for a creative team (instead of being a gatekeeper) </p></li></ul><ul><li><p>And what the ad business could use more of today amid all the evolution and change </p></li></ul><p> </p><p>This episode imagines a world where creatives are inspired, not intimidated, by insights. It’s closer than you think! </p>