How Can I Maximize My Conference Experience?

This week Drake Lawhead comes to visit us in Insurance Town to talk all things conference , and maximizing the conference experience. We get into what all goes into building a major industry event and how attendees can actually get value from showing up. They also dig into how ITC evolved from an investor-focused conference into a broader experience for agents, brokers, carriers, and the tech vendors serving them.We discuss why in-person networking still matters, how to prepare before a conference, and what makes ITC’s agent and broker programming different from a typical trade show.

00:00 - Welcome to Insurance Town and sponsor shoutouts

08:25 - What conference planning really looks like behind the scenes

09:36 - How conference teams handle complaints and reduce friction

11:42 - How attendees should prepare before a conference starts

13:25 - Why some people should attend with a plan and others should leave room for serendipity

15:46 - Why staying present beats taking conference-day Zoom calls

18:48 - Why in-person networking still beats digital connection

19:49 - How ITC’s app and meeting system help people connect fast

28:35 - Why insurance is a natural fit for technology and AI

31:09 - What ITC Agents attendees can expect from Tuesday through Thursday

33:43 - Expo hall, main stage, happy hours, and the closing concert