053: Using AI to Generate Copy that Converts

AI can write website copy that outperforms 80% of what is online today.

You just have to teach it who it is writing for.

In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts.

The secret is not a better prompt.

It is writing for the four ways people make buying decisions.

You will learn the Modes of Research framework, first published in "Waiting for Your Cat to Bark," and how to map it onto Myers-Briggs types so any language model speaks your language.

Then you will watch live rewrites that turn flat, jargon-filled copy into messaging built for Competitive, Methodical, Spontaneous, and Humanist visitors.

By the end you can build your own AI messaging agent in ChatGPT, Claude, or Gemini and let it do the rewriting for you.

WHAT YOU WILL LEARN

Why most B2B copy sounds the same and caps your conversion rate The four research modes and the buyer behind each one How to use Myers-Briggs as a shared vocabulary with any AI The simple prompt that teaches your chatbot to rewrite by mode How to generate personas straight from a URL How to A/B test copy that is finally different enough to win How to build a reusable AI messaging agent for your brand CHAPTERS

00:00 Why AI copy beats 80% of website copy

01:30 Styrofoam copy and the conversion ceiling