IP Stories

← IP Stories2 jul 2025 · 29 min

Designing for Real Life: IP, Safety, and Purpose #44 – with Emma Garatea

Designing for Real Life: IP, Safety, and Purpose #44 – with Emma Garatea2 jul 202529 min

<p>In this episode of <em>IP Stories</em>, we talk to Emma Garatea, founder and CEO of Cocoon Airbag, the startup behind the world’s first bicycle child seat equipped with an airbag. Emma shares the personal story that sparked her innovation, explains how she brought a deep-tech safety product to life, and discusses the crucial role IP played in protecting and growing her business. We also dive into sustainable design, startup resilience, and the importance of surrounding yourself with the right team and mentors. </p><p><a href="https://www.4ipcouncil.com/podcasts/designing-real-life-ip-safety-and-purpose-44-emma-garatea" target="_blank" rel="noopener noreferer">Click here</a> for more information on this episode.</p>