Is It Even Specialty Coffee Anymore? | ROHAN COOKE & BEN BICKNELL!

What actually makes coffee “specialty”?

Is it an 80+ cup score? A traceable farm? The flavour, the barista, the ethics, the hospitality, or is it all just vibes?

In this episode, Rohan and Ben open one enormous can of worms and ask whether “specialty coffee” still means what we think it means. They trace the term from its original definition through the coffee-price crisis, fair trade, direct trade and the rise of third-wave coffee.

Then things get messy.

Can Starbucks technically be specialty coffee? Does pre-batched espresso count? If an automated machine makes a more consistent drink, is that less specialty than something made by hand? And when someone pays $6 for a latte, what are they actually paying for?

There’s no neat manifesto at the end of this one. Just a much bigger conversation about quality, craft, traceability, flavour and what we want specialty coffee to stand for now.

If you’re new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day: It’s Just Coffee!

CHAPTERS!

00:00 What the Hell Is Specialty Coffee?

03:16 Meet Rohan, Ben and Liam

03:38 APAX LAB

04:17 The Technical Definition of Specialty Coffee