Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns

Send us Fan Mail In this episode, we speak with Jennifer Seokhwa Hong (Seattle University) to discuss her article, "Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns," coauthored with Chance Michael Ringor (Nordstrom, Inc.), published in the March 2026 issue of JAR. Jennifer explains the puzzle that motivated the research: despite years of predictions that print is dying, direct mail still accounts for more than a third of direct market...