An Investigation of How and Why Organizations Enact Greenhushing

Send us Fan Mail In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acuti (University of Bath) to discuss their article, "An Investigation of How and Why Organizations Enact Greenhushing," coauthored with Giampaolo Viglia (University of Portsmouth), published in the March 2026 issue of JAR. The authors explain what greenhushing is: the strategic decision to downplay or stay quiet about genuine sustainability practi...