The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television

Send us Fan Mail In this episode, we speak with Kalyan Rallabandi (Bucknell University) to discuss his article, "The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television," coauthored with Hyung Sup (Zack) Bhan (Radford University) and Seoungwoo Lee (Yonsei University), published in the June 2026 issue of JAR. Kalyan explains how the team used a remarkably rich TVision Insights dataset, shared through the JAR-TVision data release call, that tracks second-by-second at...