Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking

Send us Fan Mail In this episode, we speak with Logan Pant (Western Michigan University) to discuss his article, "Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking," coauthored with Blair Kidwell (University of North Texas) and Mark R. Gleim (Auburn University), published in the June 2026 issue of JAR. Logan explains how the team treated grit not as a stable personality trait but as something advertising can switch on in the moment, the way a Nike spot or Samsung'...