Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations

Send us Fan Mail In this episode, we speak with Claire Segijn (University of Minnesota) and Joanna Strycharz (University of Amsterdam) to discuss their article, "Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations," coauthored with Rongjin Zhang (University of Minnesota), published in the March 2026 issue of JAR. Claire and Joanna explain conversation-related advertising: the widespread consumer belief that phones and smart devices are listening to offl...