Just Get Started

← Just Get Started21 jul · 13 min

#490 How much pipeline coverage do you need to hit revenue goals?

#490 How much pipeline coverage do you need to hit revenue goals?21 jul13 min

<p>Sign-up for the free Sales Skills For Founders newsletter: https://salesskillsforfounders.com/Most startup founders set an annual revenue goal and then hope for the best. In this video, I break down a simple but powerful framework for working backwards from your number so you always know exactly where you stand.</p><p>This can be the difference between hitting your number and scrambling at year-end. Whether you're early in your sales journey or trying to add more predictability to your revenue, this math-first approach will change how you think about your pipeline.Chapters:00:00 Why Startup Founders Struggle With Predictable Revenue01:18 Setting an Annual Target and Breaking It Into Halves and Quarters02:45 Going Monthly and Why Smaller Chunks Keep You on Track04:20 Pipeline Coverage and Why You Need 3-4X Your Revenue Goal06:10 Running the Real Numbers on Deals and Pipeline Size08:30 Three Takeaways: Know Your Number, Break It Down, Build Coverage10:45 Diversify Your Pipeline and Stay Accountable Week Over Week👋 Hey, I'm Brian Ondrako and I left a 15-year career as a top performing software sales rep to coach early-stage startups on the skills and systems to build predictable revenue.Check out my coaching programs on my website, [https://brianondrako.com](https://brianondrako.com/) or say hello on LinkedIn, https://www.linkedin.com/in/brianondrako/</p>