CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision

Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals. Trusted by over 750 companies including Loop Earplugs and Suzuki.

In this episode, Chloe and Jordy unpack how site speed affects bounce rates, SEO, and conversion rates – and why Core Web Vitals should be monitored continuously, not checked once and forgotten. They also share practical ways to turn performance data into actions that improve the customer experience and drive more sales.

Dive in:

[04:56] Improving website loading speed

[09:54] Web performance monitoring tools

[13:08] Audience differences in web traffic

[16:30] Importance of Core Web Vitals

[18:33] Optimizing website speed for users

[21:43] AI's impact on web layout shifts

[23:37] Insider Tips from Jordy!

Site speed is a conversion problem, not just a technical problem

Jordy explained that shoppers can leave a site in seconds if it feels slow. On mobile, it only takes one swipe to return to Google and choose a competitor. That means every extra second can hurt revenue. Fast landing pages are important, but the rest of the journey matters too. Product pages, carts, and checkout pages must all feel quick and responsive if you want to reduce bounce rates and increase sales.