Meta Ads: 6 Creative Myths Busted with Aggie Meroni, White Bee Digital

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Brand”.

Returning guest Aggie joins Chloe to separate fact from fiction in the world of Meta Ads. Together, they unpack six common creative myths and reveal the strategies helping eCommerce brands get better results from their ad spend in 2026.

Dive in:

[09:45] Focusing on eCommerce fundamentals

[11:31] Understanding ad volume based on budget

[14:51] Building a creative system

[17:25] Challenges using AI for ad creation

[22:22] Using AI in marketing content

[24:40] Using AI for ad video snippets

[26:41] Testing ad angles effectively

[31:50] Importance of video in advertising

[34:05] Managing Meta ads for clients