Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers

Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52 countries. Day to day he works across multiple platforms including Salesforce Marketing Cloud, Braze, Klaviyo, and HubSpot, driving performance for global clients.

In this episode, Chintan explains why email deliverability is the result of a strong lifecycle strategy—not just technical setup. He shares practical advice on building customer trust, maintaining list health, and measuring the metrics that really drive long-term email performance.

Dive in:

[08:24] Impact of Email Deliverability Issues

[12:23] Building Email Inbox Trust

[15:11] Focusing on customer behavior signals

[18:47] Focusing on meaningful email metrics

[19:52] Analyzing email marketing metrics

[23:38] Email marketing frequency and list hygiene

[28:46] Importance of channel-specific consent

[32:15] Improving email engagement strategy

[33:35] Insider Tips from Chintan!