Episode 47: Personal Branding, SEO & The Truth About AI: What's Actually Working in Digital Marketing with Adam McChesney

Most people think building a personal brand means going viral. Adam McChesney built a multi-client agency, exited a company, and landed some of his biggest clients, all from showing up consistently on Facebook for six years.   In this episode, Kristy sits down with Adam McChesney, digital marketing expert, SEO specialist, and founder of Builders of Authority. Adam went from selling CPAP equipment as a medical device sales rep to building 200 websites, launching a digital marketing agency, surviving a messy partnership and legal battle, and rebuilding stronger than ever.   Adam pulls back the curtain on what's actually working in digital marketing right now, why the AI hype around SEO is largely smoke and mirrors, and how personal branding is still the most powerful lead generation tool available to any business owner. He also gets real about partnerships, mental toughness, and why it's always going to take longer and cost more than you planned.   Things You Will Learn: How Adam went from medical device sales to building a digital marketing agency during a pandemic Why personal branding on Facebook still drives 80% of his agency's leads What AI is actually doing to SEO The difference between a website that looks good and one that actually generates leads What to do when a partnership goes wrong and the signs to watch for before it does

Tools & Frameworks Covered:

The Personal Branding Framework: How to build authority by consistently sharing who you are, not just what you sell The 80/20 Content Rule: 80% general value, motivation, and story; 20% what you do and sell The SEO Engine: Why a great looking website without SEO is a shiny car with no gas The Platform Stacking Strategy: Start with one platform, master it, then let the others compound your authority GoHighLevel: How Adam uses it to build scalable systems for his clients and his own agency

Adam McChesney is a digital marketing expert, SEO specialist, and personal branding strategist who went from medical device sales rep to agency owner by doing one thing consistently: showing up. As the founder of Builders of Authority, Adam helps contractors, home service businesses, and real estate investors grow through SEO and digital marketing. With over 500 companies served in six years, he is proof that authenticity and consistency will always beat chasing the latest trend.

👉 Connect with Adam: https://adammcchesney.com/

👉 LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/

👉 Instagram: https://www.instagram.com/adamlmcchesney/

👉 Facebook: https://www.facebook.com/adam.mcchesney.3/

👉 YouTube: https://www.youtube.com/@adamlmcchesney

👉 TikTok: https://www.tiktok.com/@adamlmcchesney

👉 Builders of Authority: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971

Kristy Kuhl is a high-performance coach with over 20 years of experience, specializing in areas like motivation, confidence, habits, productivity, and influence. She works with ambitious leaders, executives, founders, and entrepreneurs who have already achieved significant success but feel there's another level to reach. Through her private advisory coaching, Kristy helps high achievers break through plateaus by shifting how they think, make decisions, and lead rather than simply working harder.