What Separates Top Agencies From Everyone Else | Mary Pedler & Oleg Bevz

In this episode of KNOWN by INPUT Global, we sit down with our co-founders Mary Pedler and Oleg Bevz to unpack what it takes to build, scale, and stay relevant as a broader communications agency.

In this conversation, Host Stella Friaisse digs into the real decisions behind growth: from starting out as a small PR agency to evolving into a global communications partner working across markets and industries.

Chapters:

00:52 — Introduction: what being KNOWN actually means

2:12 — The origin story of INPUT Global

6:35 — Scaling a global communications team while staying fully remote

9:45 — Are some companies simply impossible to market?

13:28 — Building through uncertainty and surviving a bear market

14:50 — What separates agencies that last from agencies that disappear

16:27 — PR without numbers: strategy or amateurism?

18:30 — The green and red flags when choosing a communications partner

20:45 — When should companies start taking communications seriously?