145: Michelle Pontvert's Low-Lift Audio Event: How She Grew Her List and Re-engaged 924 People in 34 Hours

<p><span style="background-color: rgb(250, 251, 255);">This episode is from our Summits + Events series. Want every LYPP episode on turning your event into audio people finish in one bingeable feed? </span><a href="http://go.helloaudio.fm/summits" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Grab it here</a><span style="background-color: rgb(250, 251, 255);">.&nbsp;Or why not grab all topics?!: </span><a href="http://go.helloaudio.fm/listbuilding" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">List Building</a><span style="background-color: rgb(250, 251, 255);"> · </span><a href="http://go.helloaudio.fm/courses" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Courses + Memberships</a><span style="background-color: rgb(250, 251, 255);"> · </span><a href="http://go.helloaudio.fm/launching" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Launching</a><span style="background-color: rgb(250, 251, 255);"> · </span><a href="http://go.helloaudio.fm/services" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">1:1 Services</a></p><p><br></p><p>In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.</p><p><br></p><p><strong>Topics Covered</strong></p><ul><li>Why audio-only events create better experiences for all parties</li><li>The 34-hour event creation process from pitch to launch</li><li>Outreach strategies that resulted in 33 out of 42 people saying yes</li><li>Using 30-60 day access periods instead of traditional 24-hour urgency</li><li>Re-engagement strategies for existing email subscribers</li><li>Native integrations between Thrive Cart, Kit, and Hello Audio</li><li>Follow-up email sequences to maintain engagement over extended periods</li></ul><p><br></p><p><strong>Links Mentioned</strong></p><ul><li>Website: <a href="http://www.michellepontvert.com" rel="noopener noreferrer" target="_blank">http://www.michellepontvert.com</a></li><li>Instagram: <a href="https://www.instagram.com/michellepontvert" rel="noopener noreferrer" target="_blank">https://www.instagram.com/michellepontvert</a></li><li>Facebook: <a href="https://www.facebook.com/michelle.pontvert" rel="noopener noreferrer" target="_blank">https://www.facebook.com/michelle.pontvert</a></li><li><a href="http://www.michellepontvert.com/event-debrief" rel="noopener noreferrer" target="_blank">www.michellepontvert.com/event-debrief</a></li></ul><p></p><p><strong>More from Hello Audio</strong></p><p><a href="https://helloaudio.fm/pricing" rel="noopener noreferrer" target="_blank"><strong>Grab a free trial</strong></a></p><p><a href="https://www.youtube.com/@helloaudiofm" rel="noopener noreferrer" target="_blank"><strong>Youtube</strong></a></p><p><a href="https://www.instagram.com/helloaudiofm" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a></p><p><a href="http://helloaudio.community/" rel="noopener noreferrer" target="_blank"><strong>Facebook Group</strong></a></p><p>&nbsp;</p><p><strong>Subscribe and Review</strong></p><p>If you loved this episode, please take a moment to <a href="https://ratethispodcast.com/lypp" rel="noopener noreferrer" target="_blank"><strong>subscribe and leave a review</strong></a>! Thank you so much for tuning in to <em>Launch Your Private Podcast.</em></p>