Don't Talk Business in Business Settings

Send us Fan Mail What if the fastest way to lose a deal is trying to close it too soon? I'm working with a client right now who's had to retrain his brain — every conversation with a potential client used to feel like it had to be a pitch. In today's episode, I break down why relationship selling beats transactional selling, and how to actually make the shift. In this episode: → Why leading with business kills trust before it starts → A framework for splitting your focus between relationship...