EP 31 - Revolutionizing Women's Hydration: The Greater Than Story - Heather Howell

Heather Howell shares her inspiring journey from leading global innovation at Jack Daniels to becoming CEO of Greater Than, a brand dedicated to women's hydration and wellness. Discover how she identified a white space in the beverage market, reformulated products to meet women's needs, and built a brand rooted in empowerment, authenticity, and community.

Chapters

00:00 Introduction to Greater Than and Heather's Journey

02:51 The Evolution of Greater Than: A Focus on Women's Wellness

06:00 Reformulating for Women: Ingredients and Health Benefits

08:49 Branding and the Goddess Concept

12:05 Challenges in the Beverage Market: Getting on Shelves

14:59 The Vision for Greater Than: Future Innovations

24:42 Empowering Women Through Community Engagement

26:24 Overcoming Challenges as an Entrepreneur

30:22 The Importance of Female Representation in Business

33:27 Balancing Work and Family Life