The Middle Path to AI Strategy: Experiments That Actually Pay Off

Most service firms fall into one of two AI traps: endless experiments that go nowhere, or total paralysis from too many options. In this episode, Justin and Greg lay out a practical middle path for building an AI strategy that actually delivers results. They explain how to set boundaries, design small but meaningful experiments, and fail in the right direction. If you want to use AI without wasting time, money, or trust, this episode gives you a clear, repeatable approach.