$10k Months as an Editor? The Exact Homepage Structure I Used to Hit This Major Revenue Goal

Your website is losing you clients before they even scroll down.

If your editing or coaching website leads with your credentials, your degree, your publications—you're doing it backwards. And it's probably costing you inquiries you don't even know you're missing.

In this episode, I'm breaking down the StoryBrand framework—one of the most effective marketing approaches in the world—and showing you exactly how to apply it to your homepage so it converts visitors into paying clients.

Here's what I cover:

📖 Why your website is not about you (and what it IS about)

📖 The 7 sections every academic editor or coach needs on their homepage

📖 What goes in the "hero section"—and why you have 3 seconds to get it right

📖 How to write to make your ideal client feel like you're inside their head

📖 The formula that builds trust without humble-bragging

📖 Why you should never list your services before you've done this one thing first

📖 Testimonials, bios, and contact forms—done right

This is the exact framework I used to build my editing website when I was ready to stop editing for agencies and start working with private clients. It took me to my first $10K month—and it's what I teach every student in BAE.