The Playbook Behind Viral Ecommerce Brands | Let's Laugh About It with Isaac Medeiros

<p>Today on the podcast, we&#39;re joined by Isaac Medeiros, entrepreneur, operator, and founder of Mini Katana and Kanpai Candy. Isaac is best known for building one of ecommerce&#39;s most unique brands, transforming a niche sword company into a viral content powerhouse with more than 20 million YouTube subscribers, billions of annual views, and a highly engaged global community. Along the way, he&#39;s become an expert in organic growth, creator-led marketing, and building brands that scale without relying on traditional advertising.</p>