S3.E2. Porter's Five Forces Explains Sportswear Buying Industry

Send us Fan Mail A chance encounter at a wedding with a sportswear buyer kicks off a fast, funny, and deeply practical tour of the football kit business. We break down the hidden economics behind those £70 shirts using Porter’s Five Forces, showing where brand power wins, where it leaks, and how clubs and manufacturers really negotiate. We start with the state of play: intense rivalry among Adidas, Nike, and Puma; contracts that churn every few years to refresh revenue; and why fans pay prem...